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PELOTON x BOWIE

D E S C R I P T I O N

There are artists and then there's David Bowie. Music is ingrained into the DNA of Peloton and along the way we have had so many partnerships but some just standout more than others. For the Bowie collection we collaborated with his estate to create unique merge of the Peloton and Bowie brands. We launched on platform and in all of our owned and operated channels. The results we outstanding increasing engagement with our member base and acquisition channels.

T E A M

Jo Soulas, CD
Erick Rodriguez, ACD
Ryan Gifford, Sr. AD II
Devin McGillivary, Sr. Copy Writer II
Anthony Esquivel, Sr. Animator

Partner: Psyop

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