In 2020 we started a two year partnership with Beyonce. Our goal was not just to feature her incredible music on the platform for our members but also integrate her brand into ours. We launched a sustained series of campaigns starting with the release of the Beyonce artist series. From there we launched apparel collections with her and Adidas as well as a deeper mission driven campaigns for Historically Black Universities.

Integrated campaign // Digit // Social // Apparel // Retail