Wherever we are, whatever we have - the potential for greatness is within us all. This was the starting point for our ‘Capable of Greatness’ apparel collaboration with Adidas.

The coming together of two brands that understand no one just rolls out of bed great. It takes intention, effort and more than a little sweat.

This campaign spanned moving image, stills and social using content captured from our shoot where a handful of our instructors expressed their ‘greater state’ through dynamic movement. A rich and graphic palette of colored light helped reflect the apparel designs and gave each instructor a unique identity

Integrated Campaign // Retail // Social