Upon starting at Peloton in 2017 we immediately had the charger of partnering on the architectural design and experience of Peloton's flagship studio. Applying spacial and material brand design strategies we executed a members first experience. Bringing the warmth of the relationship with the experience combined with the aspiration aesthetic of the Peloton brand.

We developed multiple experience zones throughout the space. Considering entry, food and beverage, locker rooms, class, store and rest experiences. Applying both a digital and physical member experience we leveraged displays for class information while leveraging the physical for minimalist, calming environment.

Brand Design // Architectural Design // Experiential // Retail