Peloton’s packaging system is the first point of contact for consumer when they purchase Peloton products. Our goal has been to create unique and brand forward out of box experiences that have shelf appeal and ease of use when interacting with their products for the first time.

Leveraging our 100+ global retail stores, 3rd party partners in Dick’s Sporting Goods and online with Amazon and onepeloton.com we developed our packaging system for flexibility, durability with an eye on costs. Work covers product, apparel and commerce packaging.

Brand System Design // Packaging Design // Packaging Engineering