This is the Cooldown - the slickest, funnest, most interactive way to see all of your personal bests and the uniquely you records smashed over one year. Activating our members by giving them the opportunity to share with one another and do a little bit of bragging along the way. Our strategy was simple: Celebrate every Member and community milestone with excitement and damn cool visuals.

Our teams leveraged a sea of data and the full force of our studios’ art, design, UX, copy and visual animations to design a highly flexible and customizable system. The campaign spanned across all of our digital channels culminating in millions of personalized films and a robust microsite experience for Members and non-members to experience and share their Cooldown stats.

Brand Design // Integrated Campaign // Social // Editorial