LOL Cody was the first ever Peloton class to be structured more like a late night talk show than an actual work out class. The mission? To make fitness so entertaining that you’ll actually stick to it. And thanks to Cody. Mission accomplished.

Each class featured an iconic guest, another Peloton instructor, and was filled with all the hot goss by way of games, hot takes, and loaded with lowdowns. On social, on platform and via email, guests were announced and Members were reminded of the premiere, enticing them to clip in each week. And clip in, they did.

Integrated Campaign // Social // Editorial