Couple goals. Meet Erika & Dieter. The stars of our latest Members Stories, and the start of our editorial platform discussing important topics around life and fitness. From this we created TVC, social and cut downs for rollout across our digital media channels. Erika also shared content on her own channels, including TikTok. The response was incredible, so we Invited Erika to London with Dieter to join her favorite instructor Erik in his Live Techno Ride at PSL.

Integrated Campaign // Social // Editorial