The 2021 holiday season was a consequential year for Peloton. Coming out of the pandemic consumers needed joy and celebration in their lives. What better way to sell Peloton's platform but through the biggest curmudgeon of all - Scrooge. If we could make him see the joy of fitness then I think we all can. Brett Gelman played Scrooge while Danny Elfman provided the music for the campaign.

Partnering with Adam & Eve and Peloton Creative we developed a fully integrated campaign from above the line to performance and social and activations at our retail locations. The results were the best response rate of any campaign developed to that point as well as selling hundreds of thousands of products.

Season Campaign Strategy // Integrated Campaign // Experiential // Retail // Social