In 2021 we decided it was time to put the Peloton brand on the world stage during the Summer Olympics. For us it was an opportunity to let the world know of the power of our platform through storytelling of our most important asset - our members. The heart and soul of the Peloton brand.

We partnered with Olympic Athletes current and past who are Peloton members. The campaign spanned 5 months starting with athlete integrations on our platform with the likes of Allison Felix and Usain Bolt. We developed custom programs and panels. Individual stories for each athlete on our owned channels and ultimately culminating the night of the opening games with a :60 brand film and digital and physical activations.

Brand Design & Positioning // Integrated Campaign // Experiential // Retail // Social // Editorial