Since 2020, we had been working with the DFB professional women's football team at the heart of their physical and mental training — in the stadium and at home. Euro 2022 was our chance to take this partnership and our platform onto the global stage and help tackle some of the barriers women face in sports.

We developed and carried the campaign through every touchpoint, starting with a film depicting the powerful journey of the woman whose love for their games overrides all obstacles.

Brand Design & Positioning // Integrated Campaign // Experiential // Social