Creative Director overseeing consumer experiences for product and brand marketing across the NOOK ecosystem of eReaders, color reading tablets and apps. Successfully launched three reading devices, product marketing campaigns and commerce platforms in the span of 2 years. Oversaw all creative marketing communications from above the line TV to packaging and lifecycle. Built multi-disciplinary creatives team including strategy, design, copy, editing, operations as well as product UI/UX designers.

Brand Design // Brand Positioning // Product UI/UX // Integrated Campaigns // Experiential // Retail // Social // Editorial